Formula One Black Book

The Formula One Black Book enters its fourth year of publication in 2009. It is firmly established as the business community's companion to Formula One. This year it is being published at the start of the Formula One season to maximise its use as the reference book of choice within the business.

Packed with contemporary information about the business of the sport, the strategy behind the Formula One Black Book is to review in text and numbers both the previous season and preview the new season. All the numbers and statistics needed to make any business decision about the sport are included in the publication.

Also included in the book is a comprehensive directory of every key person from team owners and Directors, to drivers and pit crew who are involved in the sport - providing the reader with an unprecedented database of the people who make and shape Formula One.

It is an extraordinary book put together by an extraordinary team of writers and statisticians and quite simply, there is nothing like it anywhere else in the world, for any other sport.

As you would expect with a publication within the Formula One industry, the Black Book enjoys a high profile with advertisers, and recent clients include ING Direct, BP, Force1 India, Epos, Princess yachts, ExecuJet, Johnnie Walker, Gevril and Magneti Marelli, to name but a few.

Circulation and distribution

Over 4,500 copies of the Formula One Black Book are distributed directly to subscribers - an audience of international Chief Executives, Directors, Senior Managers, team leaders, drivers, staff and pit crews within the sport.

A further 1000+ complimentary copies are sent to:

• The marketing directors of the world's top 250 consumer brands.
• The marketing directors of the top 300 business to businesses.
• The Chief Executives of all the Fortune 500 companies.

Approximately 1,000 copies are sold at US$99 each.

Contact

If you are interested in finding out more information on the Formula One Black Book, please get in touch:

Bernard Henry
Director - Formula One Black Book
Tel: +44 (0) 20 7871 0123

Email: bhenry@henleymediagroup.com
Web: www.f1blackbook.com