Henley Media Group :: Portfolio

"Initiative Sports Futures provide strategic advice to our clients on how they maximise the value from their investment in sports but in order for us to do this we need accurate "exposure" information on which we can base our consulting advice. James Gibson and his team at Margaux Matrix are detailed and accurate in providing an outstanding, cost efficient service for us against often very tight deadlines and demands."
Stewart Mison, Senior Consultant, Initiative Sports Futures

Margaux Matrix

Margaux Matrix offers an extremely powerful and unique broadcast exposure analysis service to national and international brands associated with televised sports events and product placement.

We supply information using our own standard quality criteria to allow clients to make informed judgements on their brands as to their achieved ROI and those of the other sponsors at the events in question.

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We concern ourselves with the facts only and believe that our clients should be the ones making the judgements on what is good, bad or indifferent. We work with a number of brand owners and agencies alike who value the integrity of our data as the key basis on which to judge any sponsorship exposure. A client can use their own valuations or those that we source from independent suppliers (usually major media buyers).

We can supply top line or in-depth analysis depending on requirements and deliver in a variety of formats including examples of brands in situ. Above all, we are prepared to back up our analysis with verification discs of a client's exposure.

Outlined below are some of the areas that we work in together with some examples of the varieties of events and broadcast material we analyse.

Technology

Margaux Matrix has acquired the rights to use improved image detection software for its brand recognition projects. The "Magellan" software is used widely across the globe, but partnered with Margaux Matrix's own processes forms a uniquely powerful tool detecting brand exposure across a wide range of sources. Magellan is an adaptation of programmes, which have been developed for such applications as security and defence. As the first company to offer this type of analysis to the market in 2004 we are always looking at developments within the technological side of brand recognition and we believe this system to be the best of breed.

Product Placement

Whilst currently not permitted in the EU, product placement is widely used around the globe. We have wide experience of detecting brand exposure in both broadcast TV and also film, from countries such as Australia, Mexico, Switzerland, Brazil and Russia. Programmes include: cookery shows, daytime magazine programmes, 'Celebrity Fit Club', Big Brother, Sporting Pre-Game shows, Fishing championships and Beauty Pageants.