Following its official re-brand, SportsPro’s inaugural Fan Conference brought together a record audience at the Tottenham Hotspur Stadium for an insightful, dynamic and vibrant event last week. A host of speakers including Budweiser, Pringles, Vitality, FIFA and Barclays gave transformative insights into the future of sports marketing and sponsorship.
Highlights of the 2019 event included:
Formula 1 and Box to Box films discussed their breakout Netflix series "Drive to Survive". Formula 1 went into depth on how they incorporated the series as part of a wider digital strategy to attract next-gen fandom.
A fascinating women's football panel featuring Budweiser and Visa, Copa90's Rebecca Smith shared some stark perspectives on the advantages of women's soccer in addressing social issues.
The FA sat down with Barclays, Lucozade, BT and Cake to discuss how they have successfully built new brand stories through women's soccer, whilst also identifying some key untapped opportunities for brands in the women's game.
An excellent panel featuring the ICC Cricket World Cup, The FA, BBC Sport and Stats Performunpacked how this summers biggest events successfully leveraged digital and social to boost engagement and deliver compelling legacies.
For more information and to sign up to next year’s event visit https://fan.sportspromedia.com