The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry. This year’s event – taking place on 28 September 2017 – will focus on brand communication in an era of digital disruption.
Through an interactive approach of workshops, round table discussions, case study presentations and panel sessions, attendees will learn how some of the most successful sponsors, clubs, and international rights holders manage their brand engagement.
Taking place at Lord’s Cricket Ground, London, the 2017 event will focus on how brands and rights holders are creating meaningful connections with fans in an era of digital disruption. Developments in media and technology have created more opportunities than ever before, across social platforms, bespoke OTT offerings and much more. But those new products have also served to challenge some of the old certainties around how teams and brands communicate with fans and make a meaningful connection. At The Brand Conference 2017, we will be asking how businesses can harness these new possibilities to deliver results and set up the conditions to thrive in the years ahead.
For more information visit http://www.sportsprotbc.com