BlackBook Motorsport’s new Digital Motorsport Summit

The Digital Motorsport Summit is the first conference dedicated to digital strategy in the industry. Run by SportsPro’s BlackBook Motorsport division, the event will take place on 11th January 2019 at the National Conference Centre, Birmingham, UK and will focus on driving reach and fuelling revenue.

With the shift in the way content is consumed and problems with an ageing demographic, Motorsport must evolve to leverage digital assets and feed fans unique and exciting content.

The event will help delegates to learn how to reach the next generation of fans, and to understand the touch points for engagement and the consumer journey - and how to use customer journey mapping to uncover engagement opportunities with the market. It will also focus on marketing strategies using tech and data to engage audiences and drive conversion.


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