Head of Marketing - Port Technology International

The maritime industry sits at the centre of the global economy, and ports and terminals are vital to ensuring the safe passage of goods across the supply chain. Massive technological changes mean now is a great time to enter the industry, with the biggest ports, terminal operators, carriers and logistics firms investing heavily to connect cities, countries and regions through the power of trade.

The Company

Port Technology International currently delivers conferences in London and Rotterdam, with more planned for next year, alongside a leading journal published quarterly and a world No 1 website for news, technical content and sourcing suppliers.

The Port Technology journal is the only technical preview and review of advanced technologies for ports, harbours and terminals world-wide. Each edition features over 30 technical papers written by leading industry professionals, which reflect emerging trends and technical advances that enhance efficiency and increase productivity in ports and terminals.

The Role

Working closely with the senior management team, the role will be central to driving revenue, data and technology within Port Technology’s key business strategies. The candidate must have the ability to work autonomously and be organised and flexible with strong analytical and reporting skills. A good knowledge and passion for data driven and inbound marketing practices is also required.

Main duties and responsibilities:

Supporting the sales team to drive sponsorship revenue and delegate numbers/revenue through smart, creative and advanced lead generation marketing activities
Meeting and exceeding marketing goals/targets, objectives and KPIs
Creation, execution and fulfilment of innovative multi-channel, data and content driven marketing strategies and campaigns across the full annual event, publication and market research portfolio
Management and mentoring of the full marketing team, including responsibility for performance and resource allocation
Build and develop current social reach and influencer marketing footprint (sponsors, speakers, communities, associations, bloggers)
Working effectively with other departments - sales, production, editorial, ops, web and design
Knowledge, understanding and ability to select and segment data for highly targeted and personalised direct marketing campaigns and manage the GDPR process
Maximising the full capabilities of Port Technology’s marketing automation system

The successful applicant will have:

Minimum 5 years professional B2B marketing experience, preferably within an events and/or publishing/media environment
2.1 degree and further marketing education or qualification preferred
Able to work effectively under pressure to deadlines and demonstrate initiative
Strong project management skills
Excellent communications skills, written and verbal
Creative thinker, innovative problem solver and doer
Numerate with excellent knowledge and familiarity with standard software, systems and marketing technology.
Outstanding organisational and real-time campaign awareness skills, with ability to ruthlessly prioritise revenue generating activities
Work productively and calmly under pressure during busy periods
Meticulous attention to detail and analytically-inclined
Solutions-oriented, creative problem-solver and effective decision maker
Commercially-minded with initiative and a focus on cost containment
Integrity, honesty and the ability to gain trust and buy-in from peers
Exceptional interpersonal skills and a true team player

What we offer:

Competitive annual salary (depending on experience)
Inspiring and motivational environment with a great team spirit
The opportunity to work in a company that is a genuine leader within the sector and highly recognised for empowering employees
We will provide support, training, coaching to allow you to develop your skills and build a successful career
The opportunity to work within a high quality team and within a company where trust & integrity are our leading values
There are fantastic career opportunities within the wider business for stellar performers as we continue to grow
Fresh, vibrant serviced offices based in Victoria with many member benefits including in-house coffee barista, table tennis, wellness rooms and online/in-store discounts

To apply please send your CV to tcatlin@henleymediagroup.com or call 020 7871 0123 and ask for Tracy Catlin for further information.

Due to the high level of applications we receive we are unable to respond to each application. If you have not heard from us within 3 weeks, then you have been unsuccessful in getting to the next stage.