News
22 February 2010Henley Media Group sells Margaux Matrix
by Adam Nethersole
Henley Media Group has sold a majority shareholding in Margaux Matrix – the brand exposure analysis service, to OmniPerception, the parent company of Applied Image Recognition Ltd (AIR) - world leaders in technology that detects the exposure of brand images or logos at international sporting events.
Margaux Matrix (UK) Ltd has been at the fore-front of brand exposure analysis since the beginning of 2004. The company specialises in the analysis of TV pictures and reporting to clients on their "brand" exposure within the broadcasts.
Stewart Hefferman, C.E.O. of OmniPerception, said "We are delighted with this acquisition. There is very good synergy between these two companies which will enable us to greatly increase the range of services we offer, and to significantly expand our customer base"
For further information please contact Carol Jenkins on 07786 132375 or email at caroljenkinsnews@aol.com.